Wednesday, May 9, 2012
To all of the students who's work I saw at Pratt, Parsons, and FIT; when the industry comes knocking at your door in the form of PR and management or E-Commerce, or consignment, or any number of things. Or even if you just aren't sure what to do next I ask you one small favor. Talk to me before you do anything. I'll sit down with you for free and if able I may even buy you coffee. All I care about is you not wasting your time and money on things that won't build your brand. I'm sick of watching emerging designers in NYC waste thousands of dollars and multiple seasons on strategies and tactics that don't work and then go out of business. Just run stuff by me first, even if it's just in an e-mail. I've been in fashion since 2004 and I know almost everyone in the industry, sometimes even if they don't know me. Please, you lose nothing and I may even save your label from heading down a road that there's no way back from.